ITB Americas 2026 in Guadalajara: how to stay online at the show with an Unlimited eSIM in Mexico

From 10 to 12 November 2026 Guadalajara hosts the first edition of ITB Americas, the B2B travel trade show built for the whole American continent. Whether you are an exhibitor, buyer, tourism board, journalist or a professional on a business trip from anywhere in the world, you already know that a meeting missed because of a connection that won't hold costs more than any data plan. This guide brings together verified facts about the event, what to check before you leave and how to stay connected with a truly unlimited eSIM, with a real example of data usage in Mexico.

ITB Americas 2026 at a glance: dates, venue and numbers

ITB Americas is the new B2B travel trade show from the ITB group, the same brand as ITB Berlin. It takes place at Expo Guadalajara from 10 to 12 November 2026 and is presented by its organizers as the first truly pan-American show in the sector: it connects North, Central and South America and the Caribbean with global markets. It is not a show for tourists: it is a place of work, where appointments are made and partnerships are built.

Who is taking part: confirmed destinations and companies

The organizers have announced the participation of very different players. In the May 2026 press release, the first confirmed exhibitors include destinations from the United States, Peru, Japan, Slovenia and Germany, a Nordic pavilion (Norway, Finland, Denmark and Iceland) and hotel groups such as JW Marriott, RIU Hotels and IHG. The later press release, on the 70% of space sold, mentions among others Mexico, Brazil, Peru (through PROMPERÚ), Costa Rica, Nicaragua, Las Vegas and Visit Tampa Bay, the groups Accor and Wyndham and the airlines United Airlines and Air Canada.

For visitors, forecasts point to professionals from 35 countries across the Americas (with about 80% of exhibitors coming from the Americas). That means something very practical: colleagues and counterparts in different time zones, languages and mobile carriers, all looking for a reliable connection at the same moment.

Why this first edition matters (and what comes next)

A first edition is always a test, but the signals here are clear: exhibition space expanded by nearly 50% and entry-level stands already sold out in May, according to the organizers. The backdrop is Mexico, the Official Partner Country, which the organizers describe as one of the world's most visited destinations, with over 40 million international tourists a year and more than 11,000 kilometers of coastline.

For people working in travel, ITB Americas is also one piece of a wider calendar: the ITB circuit continues with ITB Berlin from 16 to 18 March 2027 and ITB China from 25 to 27 May 2027 in Shanghai. Anyone moving between shows knows that connectivity is the one service that has to work in every country, from the very first minute.

At a trade show, connectivity is not a detail

Picture the scene: you have just landed in Guadalajara, your first meeting is in two hours, the buyer's contact details are in a message that won't load and your badge QR code is in your email. A B2B show packs into a few days what is normally spread over weeks: packed schedules, transfers, negotiations, files to send, calls with the office in a completely different time zone.

• Calendar and messages: appointments change at the last minute and almost always on WhatsApp, email or platforms such as Teams and Zoom.
• Maps and transport: finding the venue, hotels and meeting restaurants without depending on the hotel Wi-Fi.
• Documents and contracts: opening, signing and sending files while you are standing at the booth.
• Content and social: posting photos, stories and booth updates in real time.

Before you fly to Guadalajara: entry, time zone, phone

Entering Mexico

Requirements change depending on your nationality and the purpose of your trip, so there is no answer valid for everyone. Check your passport, any visas and entry forms on the official website of the Instituto Nacional de Migración and on your own country's foreign ministry website, and do it well in advance.

Time zone

Guadalajara is in UTC-6. Mexico abolished daylight saving time in 2022 for most of the country, so in November the difference is 7 hours from Italy and 6 from London. For anyone coordinating a team in Europe or Asia, calls with head office cluster at the start and end of the day: one more reason not to depend on a shared network.

Your smartphone: physical SIM or eSIM only?

This guide applies to travelers around the world, and more and more phones are eSIM-only: for example, the iPhone Air and iPhones sold in the United States from the iPhone 14 onwards have no physical SIM slot. For everyone else, an eSIM is still convenient because you don't have to take out your home SIM and you can keep it active for messages and verifications. Before buying, check two things: that the phone supports eSIM and that it is not locked to a carrier.

BLIVALE Mexico Unlimited eSIM: what's included and what it costs

The BLIVALE Mexico Unlimited eSIM offers a truly unlimited data connection across Mexico, running on the local partner networks Telcel and AT&T. It is a premium profile that applies no Fair Usage Policy (FUP) and no speed limits, with 3G, 4G/LTE and 5G browsing, a guaranteed minimum speed of 10 Mbps (which may vary with local coverage or network congestion) and an automatic reset of high-speed traffic every 24 hours. For people working at a show, what counts most is continuity of connection and the peace of mind of not watching a counter.

• Hotspot included, to share data with PCs, tablets and other devices.
• No contract and no ID documents to provide.
• Support for all internet apps: WhatsApp, Teams, Zoom and GPS navigation.
• Duration in calendar days, with a reset at 00:00 UTC (in Guadalajara, 6:00 pm local time).
• Personalized QR code by email within 1-4 hours of purchase: don't wait until the last minute.

Prices and direct checkout links

The links add the chosen variant directly to your cart. The average daily cost stays practically constant from 7 days upward: choose based on the days you really need.

The catalog also includes the promotional package eSIM for MEXICO — Unlimited — 10 Days — €29 at 29.00 euros. Looking for another duration or plan? On the Unlimited eSIM page you can see all the available alternatives.

Hotspot, real number and calls: what working travelers need

People going to a show usually carry at least two devices: phone and computer, often a tablet for presentations as well. And a data connection alone is not always enough: there are verification messages, quick calls and apps that ask for a real number.

When activation starts: the detail that changes your days

A point that is often discovered too late: when you install the QR code, activation starts immediately. The days of use start counting from that instant, not from when you land in Guadalajara.

In practice, if the show starts on 10 November and you plan to arrive the day before, it is best to install the eSIM close to departure but not at the last minute, and to choose the duration by counting the days from when you install it. One useful detail about the time zone: the daily high-speed threshold resets at 00:00 UTC, that is at 6:00 pm in Guadalajara, not at local midnight.

How much data is really used: a real case in Mexico

“But how many gigabytes do I need?” is the question almost nobody answers with an honest number, because it depends on how you use your phone. To give you a concrete reference we looked at the usage data of a BLIVALE Mexico Unlimited eSIM on 6 October 2026, extracted from the monitoring panel.

The chart shows that consumption is not regular: a single record, about 445 MB, accounts for about two thirds of the day's total, while the others range from 3 to almost 69 MB. It is exactly the kind of pattern that a gigabyte-based plan cannot predict.

Here is the original panel screenshot, with the total matching the analysis above (8 records, 671.91 MB):

After the show: staying connected in Guadalajara and Jalisco

Many professionals take advantage of the trip to stay on for a few days. Guadalajara is the capital of the state of Jalisco, the land of tequila and mariachi, and among its best-known attractions is the Hospicio Cabañas, a UNESCO World Heritage site. If you extend your stay with partner visits or a few days of vacation, the same eSIM remains valid across Mexico for the chosen duration: that is why it pays to consider a 10, 15 or longer plan instead of buying a new one at the last minute.

Pre-departure checklist

Frequently asked questions (FAQ)

Conclusions

For three days, ITB Americas 2026 will be one of the most interesting meeting points for the continent's travel industry: a first edition with Mexico as Partner Country, expanded space and hundreds of curated buyers. Anyone going for work knows that time at a show is counted in minutes, and that a connection that drops at the wrong moment cannot be recovered.

The most useful advice is the least spectacular: sort out the boring things before you leave. Registration, entry into Mexico, a compatible phone and connectivity. With a BLIVALE Unlimited eSIM you get continuity of connection and truly unlimited data in Mexico, with hotspot included for your computer; and if you also need a number for OTPs, calls and SMS, check the availability of eSIMs with a real number. The rest, deals included, is up to you.